As a part of our monthly summits, join us this upcoming December 8th for the Marketing Summit that aims to create a better world for future generation through marketing. The Marketing Summit is an international summit dedicated to resolving the world’s most pressing issues through marketing-driven approaches. Our Marketing summit will welcome many Marketers from all over the globe to talk about their expertise and specific fields of marketing, Digital Marketing, The impact of Artificial Intelligence on Digital Marketing strategies, case studies, and more.
Speakers
- Boost your visibility and demonstrate your expertise
- Present to a diverse audience from 136+ countries.
- Keep your recordings online for all our visitors to see.
- Organize your own paid conference and get 80% of the earnings.
Business Showcase
- Increase your brand awareness and tell your story.
- Expand and Broaden your network.
- Strengthen your ties with the market.
- Speak and convey directly your message to a target audience of 1300+ registered attendees.
Audience / FREE
- Get a pass to attend the whole summit.
- Participate in sessions from well known leaders
- Network and learn.
- Get access to recordings from all our previous summits.
- Join and participate in an international summit with simultaneous translations.
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20+ Speakers
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1300+ Attendees Expected
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90+ Partners
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136+ Countries Represented
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50K+ LinkedIn Impressions
Speakers
The speakers that are confirmed for this summit are:
Our Agenda
Discover the agenda of this summit:
08 Dec 2022 03:00 AM (America/New_York)
LinkedIn Overview
Linkedin 4 P's Positioning to Participatioin
Presented by : Angus Grady
Duration : 30 Minutes
08 Dec 2022 04:30 AM (America/New_York)
Social Media Effects on the user's well-being - Georgian case
Social Networking has become an essential part of daily routine in the contemporary world. The development of digital communication has enlarged Social Media consumption in all age segments, thus raising the probability of influencing the user’s well-being. The speaker will talk about Social Media’s influence on the user’s body image, life satisfaction, and self-esteem in regard to different Generations. The study findings conducted in Georgia will be reviewed and discussed which age segments are more receptive to the marketing persuasive tools. Thus, the listener will learn:
- How does Social Media influence our well-being?
- Which generation is more receptive to marketing tools?
- What are the key principles of persuasion?
- What marketing tools should be used in Social Media for effective persuasion?
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Presented by : Natia Sirabidze
Duration : 30 Minutes
08 Dec 2022 05:00 AM (America/New_York)
Digitalisation
Digitalisation Business Modle for SMEs + E-Commerce and digitla marketing with latest tools
According to Macknisy report in Oct 2021 70% of businesses will fail in terms of digitlise thier business, as they are focusing on digitising the busness rather than Digitalisation business modle
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Presented by : Mahir Ansari
Duration : 60 Minutes
08 Dec 2022 05:30 AM (America/New_York)
Digital Marketing: From ultra-personalization to hyper-personalization
How to personalize the communications with your customers highlighting them from the daily digital noise
Presented by : Luis Hernandez
Duration : 30 Minutes
08 Dec 2022 06:00 AM (America/New_York)
Leads from LInkedIn
Helping you to Leverage LinkedIn and turn connections into cash
Presented by : Deenita Pattni
Duration : 60 Minutes
08 Dec 2022 07:30 AM (America/New_York)
Why organizations should build a "HUMAN brand!
Technology has made it easier for brands to connect with people and for people to respond to brands.
But while the availability of vast amounts of data has made it easier to access demographic & psychographic information, it has also resulted in a lack of personality from most of the brands. With the exception of a few brands, most organizations want to scale their marketing, sales, and revenues but don't want to understand their customers better.
In this session, growth marketer, Barry Rodrigues addresses this issue and shares some valuable tips on how brands can connect with their fans and customers better and create lasting and meaningful relationships that lead to long-term profits and growth.
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Presented by : Barry Rodrigues
Duration : 30 Minutes
08 Dec 2022 08:00 AM (America/New_York)
How to nail Search Engine Optimisation in 2023
In this conference talk, Jonny Ross, digital marketing specialist gives his top advice on how to gain traction through your website by climbing the ladder within the Google Search Engine. Get to know your OG tags from your SSL certificates, and your IP blacklists to your Sitelinks Search box!
Key takeaways from this session:
Learn how important schema is
Understand what content pleases google
Find out how to optimise your products and services
Jonny is a marketing consultant, he helps businesses of all sizes to figure out their goals, bring in more leads and deliver impactful marketing. He advises them on everything from optimising their digital content for SEO, to social media, website design and development.
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Presented by : Jonny Ross
Duration : 30 Minutes
08 Dec 2022 08:30 AM (America/New_York)
The strategy of kindness in marketing
The strategy of kindness in marketing - challenges in marketing in a world in transition - how can the strategy of kindness help build trusted business relationships and a trusted brand - sustainable digital marketing
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Presented by : Leila Lunguleac Bardasuc
Duration : 30 Minutes
08 Dec 2022 09:00 AM (America/New_York)
The Impact of Artificial Intelligence in Marketing
Over the past few years, artificial intelligence (AI) has made a tremendous impact on marketing, from creating more targeted ads to helping marketers gain more personalized insights into their customer base. In fact, there are endless opportunities and ways in which AI will influence the future of marketing.
In this session, I will talk about how artificial intelligence is impacting the marketing field as we know it. You will learn:
1. A brief overview of AI and how it has transformed marketing over the years
2. Various use cases on how AI is currently applied in marketing
3. A few questions to ask yourself if you are interested in applying AI to your own marketing strategy
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Presented by : Joya Scarlata
Duration : 30 Minutes
08 Dec 2022 11:00 AM (America/New_York)
E-Commerce ads that make people BUY
Learn how to make great ads for e-commerce brands
Presented by : Gints Gailis
Duration : 60 Minutes
08 Dec 2022 11:30 AM (America/New_York)
Building trust in the ROMI with Executive leadership using your data
CMOs need to deliver the ROMI (return on marketing investment) and gain trust in the executive leadership that they're measuring and reaching the right objectives across the full range of marketing activities, including both traditional and emerging channels, to gain confidence in their performance.
But, how?
In this talk, I will cover tactics that are needed to accomplish this increasingly difficult challenge.
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Presented by : Michael Robin
Duration : 60 Minutes
08 Dec 2022 01:00 PM (America/New_York)
How To Build A Successful Brand Podcast
This session is jam-packed with valuable information about everything you need to do to go from concept to first episode and beyond. In this session, you can expect to learn:
What a marketing strategy using podcasting looks like,
The styles of podcasts,
How to name your podcast for the best SEO and visibility
Building a framework for production
An overview of the audio tools you'll need
Guest procurement and the processes to make it successful,
Hosting do's and don'ts
Podcasting for brands is a powerful content marketing strategy and is still in its infancy. The market of podcast listeners is expected to reach over 400,000,000 people world-wide by the end of 2022. Is your business, brand, or non-profit represented?
Your audience is listening...
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Presented by : Shawn Neal
Duration : 60 Minutes
08 Dec 2022 01:00 PM (America/New_York)
Why Community Commerce Marketing is Your Path to Growth
The word is abuzz about influencer marketing. But random people with social media audiences present problems: They don’t know you. Their endorsement is often hollow or even an act. You may not find authentic ones in your niche. Too many are fraught with fake activities and followers.
There’s a better way.
Tapping into the influential people already embedded in your own community energizes authentic recommendations for your brand, grows your community organically, and turns “influencer” marketing into true influence. This presentation illustrates the problem of thinking about influencer marketing, prescribes a shift to focus on your already raving fans, and gives you a blueprint to grow your brand with real connections, true influence and measurable ROI.
Key Takeaways:
Understand why social media influencers alone are not a smart strategy
Discover a more strategic marketing perspective to filter influence thinking through
Learn how to approach influence — not just influencers — in meaningful ways for your brand.
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Presented by : Jason Falls
Duration : 30 Minutes
08 Dec 2022 01:30 PM (America/New_York)
First Party Data Strategies
Customers expect personalized experiences from brands, yet are increasingly concerned about how their data is being used. As consumer preferences shift, and data regulations increase, brands are caught in the middle. The solution to these challenges is to create a first party data strategy that enables the type of personalization that customers want, yet protects customer data in a way that anticipates future trends.
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Presented by : Greg Kihlstrom
Duration : 45 Minutes
08 Dec 2022 03:00 PM (America/New_York)
Silent selling through LinkedIn
I will share my methodology when you will find how to turn your profile as a magnet, that attracts your ideal clients using LinkedIn
Presented by : Guillermo Gonzalez Pimiento
Duration : 30 Minutes
08 Dec 2022 04:00 PM (America/New_York)
Marketing and the Customer Experience
Imagine that you have no money for marketing. But you want to grow your brand and your sales.
Is this possible?
In today's presentation we will discuss the importance of customer experience. Customer experience ahs overtaken price and procut as the key brand differentiator. In fact, 86% of buyers will pay more for a better customer experience. Learn the 5 ways you can improve your digital customer experience and even how you can get your customers to market for you!
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Presented by : Greg Jameson
Duration : 30 Minutes
08 Dec 2022 04:00 PM (America/New_York)
Marketing Agricultural Products
Marketing Agricultural Products
What is Marketing:
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services
What is agricultural marketing?
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer.
Reasons for agricultural marketing
1. To avoid wastage of products
2. Market sales
3. Brand awareness
4. Business expansion
5. Competitive advantage
6. Costomer trust
4 ps of marketing
1. Products
2. Price
3. Place
4. Promotions
# Products
What are products
A product can be defined as anything that can be offered to a market to satisfy the needs or wants of the customer. Products can be physical goods,(tangible products) or services, experiences, , places, information, and ideas. (Intangible)
Types of products
Convenient product:
These are the most frequently bought products which do not require a lot of buying effort, and are often bought immediately without much comparison to other brands. These are purchased often and fall in routine, thus appealing to a large market. For instance, sugar, salt, hair brush, or laundry detergents etcetera fall in the category of convenience products and are low priced and readily available
#Shopping products
#Specialty products
#unsought Products
# pricing
Pricing is defined as the amount of money that you charge for your products
A pricing strategy is an approach taken by businesses to decide how much to charge for their goods and services. The interaction between margin, price, and selling level is given specific consideration while pricing products. Therefore, it’s important and complicated to design a proper pricing plan that ensures business success.
Types of pricing strategy
#skimming
A skimming pricing strategy is a pricing technique in which a business sets its initial price high and gradually lowers it when more competitors enter the market.
# pricing for market penetration
It is the opposite of price skimming. Skimming starts with huge prices, and the penetration pricing strategy uses low prices to enter the market. This is done to attract the existing consumer base of the competitors. Once there is establishment of a reliable pool of consumers, the costs slowly increase.
#premium pricing
Premium pricing strategy involves businesses that create high-quality products and market them to high-income or net-worth individuals. The key here is to manufacture unique, high-quality designs and products that convince the users to pay such huge amounts. The premium pricing strategy targets the luxury goods market.
#economy pricing
The strategy targets customers who prefer to save money. Big companies employ the strategy to make customers feel they are in control.
#bundle pricing
# value base pricing
Factors affecting pricing
Market conditions
Consumers willingness to pay
Trade margin
Cost incurred
# Place
Place definition in marketing highlights where and how a business will strategically locate its products or services to capture the target market's attention and optimize purchases.
An excellent marketing place strategy enables the service and products to stand out, differentiating the company from the rest of the competition.
Distribution channel
Physical stores offer a full range of products and services to the customer through a front-end retail location. Nearly everyone can relate to this method, which can be seen at the local shopping mall and the variety of stores and boutiques available to fit any consumer desire.
A wholesale approach considers utilizing third-party vendors to offer and distribute the products or services to the customers. Generally, we see this type of distribution for bulk items, such as farm supplies or restaurant equipment. Marketing professionals noticed an interest in this style of distribution, and we see more consumer wholesale companies in the marketplace, such as Sam's Club and Costco, which are membership driven.
The direct sales method utilizes internal sales groups that reach potential customers through direct mail offerings, telemarketing, or online portals. Typically, these are used for your unique products or services that have a specific target audience and require intricate customer details. Often, we see this approach for timeshares, special offerings, and companies with lower distribution budgets.
A sales representative approach deploys field sales staff, who travel to on-site locations to facilitate customer purchases. This is a distribution channel with a broad scope and includes everything from your corporate software purchases to your neighbor's Avon representative.
#Promotion
A promotion strategy is key for positioning your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you.
What to do before promotion
Target audience
Budget
Action plans
Types of marketing
Social marketing
Referral context
Influencer marketing
Offering refund hi
Face to face
Discounts
Sales promotion
Television and radio
Benefits of promotion
Target the right audience.
Gain brand awareness.
Attract prospects and customers.
Publish your promotion at the best time.
Increase qualified customer traffic.
Show differentiation from competitors.
Offer more value to your customers.
Engage with your target audience.
Drive customer decision-making.
Find potential partnerships.
Create customer relationships.
Build your reputation.
Improve word-of-mouth opportunities.
Stay ahead of the competition on market share.
Grow sales and profit
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Presented by : Taiwo Akinlami
Duration : 60 Minutes
08 Dec 2022 04:30 PM (America/New_York)
Getting Maximum Leverage From The Highest ROI Activity In Your Business
Email has the highest ROI of any marketing platform.
On average, for every $1 you spend, you make $41.
In this presentation, I will take you behind the scenes of successful email campaigns, and share the rules you need to follow to get the most out of your email.
I will show you how I achieve average open rates of 73%.
Campaign click-through rates of 13%.
And how to gain control of one-to-one email conversations before, after, and between meetings—so you close more sales.
There will be a Q&A after the presentation to answer your questions.
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Presented by : Ed Forteau
Duration : 60 Minutes
08 Dec 2022 05:00 PM (America/New_York)
How To Effectively Establish and Grow Your Brand Identity
Starting a business is not just about the idea but bringing the idea to life in such a way that others will want to buy into that idea and become part of it. This presentation will help the audience understand the importance of building a unique brand identity and the tools to grow it effectively. Ms. Chandra L. Pinto Martinez founded RedSilk Media Group in 2006 under its previous name Divine Design Graphics, in 2016 the name was changed to reflect the growth of the company and its expansion into varying areas of the greater mass media, communication, and marketing industry. RedSilk Media Group, specializing in the areas of business branding, marketing, and advertising, has seen significant growth and has established locations in Baton Rouge, LA, Florence & Columbia, SC, and in 2023 will be opening a new branch in Raleigh, NC. Ms. Pinto Martinez has worked in and with various industries including the legal, medical, and educational fields for over 15 years. Providing services such as team building strategies and staff development, system training. In addition, she continues to provide dynamic coaching in the areas of creative thinking, target marketing, media creation and management, business creation and business branding.
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Presented by : Chandra Pinto Martinez
Duration : 30 Minutes
08 Dec 2022 06:00 PM (America/New_York)
Infuse Marketing Trust for your Business
Learn how to infuse more trust in your business with following a simple model I call Marketing Trust.
Build a content strategy that builds the business.
Establish an editorial calendar that drives business objectives.
How to position a video strategy to the business to unlock more resources.
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Presented by : Adam Buchanan
Duration : 30 Minutes
08 Dec 2022 06:00 PM (America/New_York)
10 influential tips on growing a company.
Zero to $34 million in 9 months and I'll teach you how.
Presented by : Cameron Gilmore
Duration : 60 Minutes
Our Partners
We would like to thank our partners fo this summit
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